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BelVita starts well with V | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
by Matthew Chung

BelVita breakfast biscuits is giving a boost to its year-long, national campaign with a Quebec-specific branded content activation, partnering with TV station V’s energetic morning show Ça Commence Bien! to get Quebecers thinking of cookies in the morning.

http://strategyonline.ca/2014/02/27/belvita-starts-well-with-v/
 

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